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I really enjoyed the ads that my professors shared with us in our mktg class (Consumer Behavior and Brand Management) today, so I decided to share on my blog. It’s interesting to see their different methods to try to catch the consumers’ attention…some more successful than others. I really love the ‘humor’ one by Tide and the ‘warmth’ one by Google! I don’t particularly like the commercials with fear elements :S
Enjoy the videos! :)
1. Humor
2. Music (esp when targeting a certain segment)
3. Fear
4. Warmth
5. Sex
Don’t have a specific example now, but I guess it’s pretty self-explanatory.
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So creative! Definitely doing some of these :)
